Market share online dating
Investors will now get to make that call for themselves.
"Users are willing to pay for dating apps when they need to pay to find dates," Ross wrote.
"Management acknowledges that Tinder's user and revenue growth will be somewhat difficult to predict, with greater variability in forecasts the longer you look out." A Match representative didn't respond to a request for comment.
Match priced at per share Wednesday night, and raised close to 0 million, making it one of the biggest tech IPOs, behind First Data, according to Ipreo.
JMP Securities analyst Ignatius Njoku predicts Tinder will bring in sales of 7 million in 2017, accounting for about 22 percent of Match revenue.
With no contribution from Tinder last year, Match's sales increased 11 percent to 3.1 million. Because of its high engagement levels, "we believe Tinder is poised to capitalize on these trends by ramping its advertising platform," Njoku wrote in a Nov. Just as Tinder offers potential growth, it also poses a risk.
e Harmony costs about twice as much as per month, but e Harmony's CEO Greg Waldorf explained to me why he believes it's worth it. In addition to and IAC owns niche sites Blackpeoplemeet.com, and
The two major players are Match.com, which is owned by Barry Diller's IAC/Interactive Corp and e Harmony, which is privately held.
But so far the explosion of social networking hasn't proven a threat to paid sites.